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Smart Brevity is changing the way I communicate. Here’s how.
If you’re tired of your emails going unread, try the ideas in the book Smart Brevity. A few weeks ago, my friend Stephanie recommended the book Smart Brevity to me. I used the philosophies in it to reinvent my newsletter this past week. I’ve started thinking through every communication from the standpoint of Smart Brevity.
Here is a brief a summary of the book and some of my thoughts on how I’m changing my communication.
Summary
We communicate without paying much attention to what the audience needs to know and how the audience wants to receive what we are communicating. Smart Brevity is about:
- 👨👩👧👦 putting your audience first and
- 🗣️communicating clearly and succinctly.
The title, Smart Brevity, summarizes the two parts of the model. 🔥 Summarize the most important information (smart) up front in an easy-to-understand, concise way (brevity).
My first critique of the book may be due to the fact I read on Kindle. The graphics and layout didn’t add to my understanding of the content. Using graphics to communicate is a key idea of Smart Brevity, and in Kindle format they failed.
